Volcom is doing a special Pipeline/Pipe House series, mainly featuring Herbie and Gerry Lopez. This is Part II in a series and shows some crazy Herbie antics. Typical of Herbie but outrageous to the rest of us. Their next series will feature some cool Old School footage of Christian and Nathan back when they were groms, so stay tuned!
It’s probably a conservative assumption to say that you probably know a little somethin’ somethin’ about Herbie Fletcher.
Legendary surfer, superior waterman, raging jet skier, surf traction pad mogul, crafty shaper, Wave Warriors film magnate, husband to the fiercely creative and independent Dibi (Hoffman) Fletcher, father to flying alchemists Christian and Nathan Fletcher. Blah, blah, blah, the list goes on. And on and on. Seriously, if it involves innovation, water, and surf, it probably has Herbie’s scent on it. And it would take an extra two days to even slightly dwell on his past involvements with the wakeboarding world, the 1984 U.S. Olympic team, modeling with Versace, and his friendship with Julian Schnabel, Bruce Weber and Ingrid Sischy of Interview Magazine. Just to name a few of Herbie’s list of accomplishments and contacts, mind you. But, no. No, no, no. We’re not going to get into all of that.
Because whether you may have known a lot about all of this or only a little bit of some of this, what most of you probably didn’t acknowledge or realize is that Herbie Fletcher is also a talented and gifted artist. What started as a faint teenage hobby has grown into a gradual and passionate adult persuasion. (More about Herbie and Julian Schnabel and the Blind Girl Surf series artboards in another blog.)
Whether it’s on surfboards or on canvas - whatever type of medium and style - the ever-expressive Herbie splashes it. And let’s not kid ourselves, he always makes a big splash. So much so that now Herbie and his artwork will be featured at the Whitney Museum under the direction and presentation of Vito Schnabel (Julian’s son).
Brucennial 2010: Miseducation will have it’s gala opening on Thursday, February 25th. The event will premiere at 6 PM and is expected to last until 2 AM. Obviously, those New York art types know how to party until the wee hours of the morning. This first night is open to the public and will run until April 4th, 2010.
Herbie is one of a few select artists who will present his lauded pieces up for viewing and purchase. So if you’re in the New York area, take a go at it. And if you see Herbie, say “hi”. We hear it’s going to be snowing big-time while Herb’s in NY; we hope he puts on a little more than just a pair of Astrodeck sandals.
Below is the official press release. Have yourself a gander and then check it out in person.
PRESS RELEASE FOR BRUCENNIAL 2010: MISEDUCATION
I think the Brucennial is like—in the life of the people—it’s like an anniversary in the life of people. The people, they need moments to celebrate themselves and that’s what a Brucennial is. The Brucennial happens every two years, or really, you know, whenever we feel like it, and it’s a moment of celebration of the history of the people—of the reason why the people exist, of the nature of the people. Again, it’s like a person. If not there would be a flux of time without an interruption and I think that as people, people are live entities and they need to have some moments where they recognize this liveliness of their existence.
- Francesco Bonami
SoHo: The Bruce High Quality Foundation is pleased to announce the opening of The BRUCENNIAL 2010: Miseducation on February 25th at 6pm.
Since its founding, the BRUCENNIAL has evolved into The Bruce High Quality Foundation’s signature public program, as well as the most important survey of contemporary art in the world ever. Following the triumphant successes of BRUCENNIAL08: Doing it Again (Bushwick) and BRUCENNIAL09: Smithumenta (Carol Gardens), BRUCENNIAL2010: Miseducation brings together 420 artists from 911 countries working in 666 discrete disciplines to reclaim education as part of an artist’s ongoing practice beyond the principals of any one institution or experience.
The BRUCENNIAL will be housed at 350 West Broadway. Additionally, BHQFU projects will be on view at RECESS at 41 Grand Street.
The BRUCENNIAL is presented by The Bruce High Quality Foundation in collaboration with Vito Schnabel. 350 West Broadway is provided courtesy of Aby Rosen.
Check out this little blurb of Christian talking about why Astrodeck sandals are the best in the business.
So anyone who knows a lick of surf history knows that before it became the notorious Volcom Pipe House, it was Gerry Lopez’s and Herbie Fletcher’s pad first. And it’s safe to say that all throughout the 80s, anyone who was anyone in the surf world walked through the doors of that house. People from Johnny Boy-Gomes to Dane Kealoha, Martin Potter and Kelly Slater. So many notable, talented riders and characters. Much of the Wave Warriors grew into infamy from the sands in front of Pipeline and Backdoor; it was the best of times with debauchery run amok on land and sheer, unfiltered bravado in the water.
Fast forward a couple of decades. Time flies but good times never die down. Some faces have faded but as is always the case, that only means new ones emerge. Many of Astrodeck’s team riders haunt the Pipe House compound and still dominate with their presence. And no one has forgotten that Herbie and the Pipe House go hand-in-hand, rich in a timeline of history.
Volcom’s own Bruce Irons recently went on a trip to the Mentawaii’s with Herbie. And after coming back home from that epic journey, Bruce called Herbie up and personally invited him to join the Volcom Pipeline Pro that’s taking place now. Because, come on…how can you do an event like that and not involve Herbie Fletcher? That’s just wrong.
So this five-star WQS event started today and the conditions are…eh. The winds aren’t a big factor today, they’re kinda light. And the waves are looking choppy, junky with sand on the reef and double-ups. Not ideal. Guys who are regulars out there are getting scored 1.6 and 2.3’s. Anyway, been getting all this coverage by watching the live webcast (www.volcompipelinepro.com). Herb was invited to do some commentary, an opportunity to give a rich detailed history of having been one of the first people to surf Pipeline back in the day, and also talk about the good ole Pipe House during its heyday of yesteryear. Herb’s also going to be surfing the event right before the finals. That’s always cool. And, you know, he’s still the only guy his age who’s not afraid to charge Pipe…on a longboard!
Yeah, Herbie! Can’t wait to hear all about it when you get back.
Below is a piece that was writen by Volcom about the Pipeline House:
On Thursday February 8, 2007 Volcom purchased one of the most famous houses in surfing history. The three-story home is situated directly in front of Pipeline on Oahu’s North Shore. It was once home to legendary surfers Gerry Lopez and Herbie Fletcher and has been an icon in the surfing world for close to three decades. It will now serve as Volcom’s second residence in front of the world renowned surf break.
“This is an incredible opportunity for our team riders, coaches, product developers, and the entire marketing program,” said Richard Woolcott, Volcom’s president and chief executive officer. “It’s also a great honor to carry on the legacy of the house that Gerry Lopez and Herbie Fletcher made so famous.”
The new home will be headquarters for Volcom team rider Bruce Irons and other top Volcom surfing professionals during the winter months while they train for the Triple Crown of Surfing and maximize their exposure during the north shore season. In addition, the house will be used as an R&D center for product design, testing and retailer roundtables. The original Volcom House will continue to accommodate the majority of Volcom’s domestic and international up-and-coming team riders.
“I can’t believe that we even had the opportunity to purchase this historic house,” said Volcom’s vice president of marketing, Troy Eckert. “Just thinking about the legends that used to call The Pipe House home is amazing. I can’t wait for our team, and especially Bruce, to enjoy the house. It’s a dream come true.”
“We are all so lucky to have both places and ensure our presence at Pipeline. We wanted to give Bruce and the team the best place to live in the winter,” said Volcom’s surf brand manager Brad Dougherty. “This is a very exciting step for our surfing program.”
Volcom team rider Bruce Irons said, “Growing up as a kid we saw this place in all the videos and we could only dream about what it was like. That dream has become reality and we now get to live it for the rest of our lives!”
Volcom Hawaii sales rep, Clint Moncata said, “From the ghettos of V-land to the beachfront at Pipe, never in my wildest dreams could I have predicted we would be part of one of the most famous houses in the surfing world. The new Volcom Pipe House is a reward to our Volcom Hawaii surf team for always believing in the brand!”
“The community up-roared when we bought the first house and we proved that we fit in. We all hung out at this house when we were kids and this was the only place we knew. Now we are back and in full effect. Check mate… bring it on!” said Volcom Hawaii ambassador Kai Garcia.
“This place and this house are full of Hawaiian surfing history. I’m proud and humbled to be a part of it. Volcom will continue the history from this incredible site,” said Volcom Hawaii team coach Dave Riddle.