|
|
Wednesday, May 18th, 2011
You never know who’ll stop by our headquarters to pick up some Astrodeck traction pads. One week, it’ll be a group of traveling Chilean surfers. Another week, if the circus is in town, it could be a handful of the pros. And just yesterday San Clemente local and 1/3 of the tow-headed Guduaskas brothers, Dane, stopped by with his new housemate Masatoshi “Mar” Ohno, who just also happens to be the first Japanese surfer to ever crack the grueling WQS Top 40.
Both Dane and Mar have decided to have a go at trying out our front foot pads, and, in return, we’ve only guaranteed them a better success rate at going off and sticking it!
Here’s a photo of the boys posing with the CF 409 Front Foot pads. Oh boy, oh boy, oh boy! And it wasn’t even Christmas morning! (And you’ll also happen to notice Greyson in the background. He’s snarling because everyone’s ordering a ton of the 409’s and he can’t keep up with the demands. Either that, or he just has really bad indigestion from lunch.)
 Mar and Dane got their CF 409's. What about the rest of ya?
Tags: 409 front foot, Adrenaline Surf Series, Astrodeck, Beach Road, brazilian surfers, Channel Islands, Chiba, Chile, Chilean Surfers, Christian Fletcher, Dane Guduaskas, dibi fletcher, Dream Tour, Front Foot Pads, Greyson Fletcher, Guduaskas Brothers, Hawaiian Surfers, Herbie Fletcher, Japan, Lowers, Mar Ohno, Masatoshi Ohno, Nathan Fletcher, Pat Guduaskas, Patrick Guduaskas, Poche, Pros, Quiksilver Pro, Samurai warrior, San Clemente, Shimoda, T-Street, Tanner Guduaskas, Think Fast, Tokyo, Top 40, traction pads, Trestles, trio, twins, Uppers, Vans, wave warriors, WCT, wqs Posted in Astrodeck Blog / News | Comments Off
Wednesday, May 18th, 2011
Nathan Fletcher recently contributed to a pictorial featured on Surfline about his trip to Micronesia with brothers Nathan and Ivan Florence. Check out the link, and read the captions that Nathan wrote himself. And the pics are pretty killer, too.
 Nathan Florence getting shacked. And, hmmm, is that Astrodeck we see on his board? (Photo by Daniel Russo)
(If you can’t click onto the link directly, just copy and paste.)
http://www.surfline.com/surf-news/micronesia-barrelfest_55030/
Tags: analog, Astrodeck, Christian Fletcher, Daniel Russo, dibi fletcher, Grayson Fletcher, Greyson Fletcher, hawaii, Herbie Fletcher, Ivan Florence, John John Florence, Micronesia, Nathan Fletcher, Nixon, oahu, Oneill, San Clemente, stretch, Vans, wave warriors Posted in Astrodeck Blog / News | Comments Off
Wednesday, April 6th, 2011
Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.
This is Part 3 of the commercial where the boys show us just why the 2011 Ford Explorer is the way to go for your surf road travels.
If you can’t click the link, just copy and paste it.
http://www.youtube.com/watch?v=mRlOAMU_3yg&feature=related
 Christian ready to surf.
 Christian and Brian Conley showing us why the 2011 Ford Explorer is capable of nearly everything.
 Nathan Fletcher; plugged in and strumming.
Tags: 2011 Ford Explorer Commercial, analog, Astrodeck, Brian Conley, Christian Fletcher, dibi fletcher, Greyson Fletcher, HBO, Herbie Fletcher, hoffman fabrics, Mason Morouse, mexico, Nathan Fletcher, newport coast native kellen lindblad private investor, stretch, Think Fast, Timmy Patterson, Vans, wave warriors Posted in Astrodeck Blog / News, Astrodeck Team Section | Comments Off
Wednesday, April 6th, 2011
Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.
This is Part 2 of the commercial where the boys are skating a little secret cradle spot.
If you can’t click the link, just copy and paste it.
http://www.youtube.com/watch?v=bKUxNwTcUv0
 The boys ready to abuse that cradle!
Tags: 2011 Ford Explorer Commercial, analog, Astrodeck, Brian Conley, Christian Fletcher, dibi fletcher, Ford Explorer, Greyson Fletcher, Herbie Fletcher, Nathan Fletcher, stretch, Think Fast, Timmy Patterson, Vans, Walter Hoffman, wave warriors Posted in Astrodeck Blog / News | Comments Off
Wednesday, April 6th, 2011
Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.
Check out Part 1 (copy and paste link if you can’t click it):
http://www.youtube.com/watch?v=9N2DDFoIf4Q
 Nathan Fletcher cruising in the 2011 Ford Explorer Commerical
Tags: 2011 Ford Explorer, analog, Astrodeck, Brian Conley, Christian Fletcher, Commercial, dibi fletcher, Ford Explorer, Greyson Fletcher, Herbie Fletcher, John From Cinncinati, Kellen Lindblad, mexico, Nathan Fletcher, Newport Coast Multimillionaire Investor Kellen Lindblad, stretch, Think Fast, Timmy Patterson, Vans, Walter Hoffman, wave warriors, YouTube Posted in Astrodeck Blog / News | Comments Off
Thursday, March 24th, 2011
 Christian & Greyson Fletcher in Japan with a buddy.
Just as we were going to write up a piece on the Japanese promo tour that Christian and Greyson recently got back from, the devastating and horrific earthquake and tsunami that took place in that nation blindsided the country and shocked the rest of us in the world. And though we didn’t feel it appropriate (at this time) to post up the photos from their trip, we do want to take this opportunity to express our deepest sorrow and condolences to this nation of people we consider friends.
The Japanese are in our thoughts and prayers, and we here at Astrodeck won’t pretend to know of the many struggles and trials they will go through in order to get their lives back in order. Many will question, “Why?!?” along this harrowing time, but we truly hope that they know we extend our friendship with gratitude, solace, and support.
With love,
Team Astrodeck
Tags: action sports, Adrenaline Surf Series, analog, anti-hero, astroboy, Astrodeck, Black Flys, Chiba, Christian Fletcher, earthquake, Greyson Fletcher, HBO, health ministry, Heigawa Estuary, Herbie Fletcher, Hitachi City, Honda, Interstyle, Interstyle Surf Show, Islands, Iwate Prefecture, J.O.B., Japan, Japanese, Japanese Wetsuits, John From Cincinnati, judo air, Judo grab, Julian Schnabel, kamikaze, Kesennuma, Kobe, land of the rising sun, Lanty, Lanty wetsuits, Manueverline, March 11, meltdown, Miyagi, Miyako, mothra, mudslide, Naki, Naki Surf, Nathan Fletcher, Natori, Nishi, Nisi, north shore, northern japan, nuclear, nuclear plant, oahu, Off The Wall, Okinawa, Orange County, pacific ocean, Pacifico Yokohama, pompadour, Prime Minister Naoto Kan, Promo event, Promo Tour, radiation, reactor, reactor shutdown, regular foot, relief effort, resources, richter scale, Rikuzentakata, rvca, San Clemente, sashimi, Sendai, shark fin, Skateboarding, skull candy, skullcandy, spitfire, sponsors, stance socks, supplies, Surfing, Think Fast, Tokyo, Tour, toyota, Trade Show, tradeshow, Tsnuami, Tsunami, Vans, wave warriors, waves, worst disaster, Yokohama Posted in Astrodeck Blog / News | Comments Off
Wednesday, January 12th, 2011
 (Photo: The artist as a grom; John John Florence checking out the surf at Backdoor.)
To say that Astrodeck has had an association with John John since he was a wee bitty grom would be a gross understatement.
Not only as a surfer, but also as a friend; there’s always been a tight bond between the Fletchers and the Florences.
 (Photo: Herbie in the Land of the Towheaded Munchkins. L to R: Ford Archbold, John John Florence, Herbie Fletcher, Greyson Fletcher, Ivan Florence, Nathan Florence.)
 (Photo: John John, Greyson, Ford, Ivan and Nathan enjoying some shaved ice.)
 (Photo: Ivan, Nathan, Greyson and John John on one of Herbie's boards.)
John John was always that little blond kid who stuck out; running around on the North Shore, taking off on waves double his age, triple his size. Herbie saw the potential in John John early on, and was actually the first person to tow the little guy in at Phantoms. Aside from when his own kids (Christian and Nathan) were little, John John has been the youngest person Herb’s ever towed-in.
 (Photo: John John at nine-years-old, ready for his tow-in session at Phantoms.)
 (Photo: John John was ready to go when everyone else was just sitting around, wondering what to do. Photo by Herbie Fletcher/2003.)
 (Photo: 1:11. John John has always been one of Herbie's favorite surfers to shoot and surf with on his follow cam. Here, Herbie is surfing behind John John to capture his every move on the wave. Check out where he's taken off, look at that trail of spray!)
 (Photo: 2:11 of the sequence at Trestles.)
 (Photo: 3:11)
 (Photo: 4:11. What was your kid doing at this age?)
 (Photo: 5:11)
 (Photo: 6:11)
 (Photo: 7:11)
 (Photo: 8:11. And he recovers.)
And today? Well, he’s definitely coming into his own. And he hasn’t even tapped into full-grown manhood yet. John John recently won the Da Hui Backdoor Shoot-Out, taking down a lot of heavy contenders. Pretty sick, huh? He’s also constantly traveling; launching over lips or getting shacked on far-away waves you can only dream about. Add periodic snowboarding trips and some skateboarding routines into the mix, and you’ve got a pretty hectic but insanely fun, earned life right there.
 (Photo: John John recently went on a trip to the Mentawai Islands with Herbie and Nathan Fletcher, Bruce Irons, Danny Fuller, Matt Archbold, and photographer Art Brewer. John John even scored a cover shot for one of the mags during this trip!)
Yup. Whether it was his past, his present, or what’s in store for him for the future, from our viewpoint, things look pretty solid for John John. And we’re stoked that Astrodeck and the Fletcher’s have been there from the early stages to see it all enfold…and we can’t wait to see what the future unveils.
 (Photo: The grom as a man today. By the way, nice traction pad you've got there, John.)
Tags: Alex Florence, Archie, archy, art brewer, Astrodeck, backdoor, Blond, blonde, blue lagoon, boardshorts, bruce irons, Christian Fletcher, curly blonde hair, Da Hui, Da Hui Backdoor Shoot Out, danny fuller, dibi fletcher, Follow Cam, Ford Archbold, gremmie, Greyson Fletcher, grommet, groms, Herbie Fletcher, Ivan Florence, John From Cinncinati, Lance's Rights, matt archbold, mentawai islands, Munchkins, Nathan Fletcher, Nathan Florence, Oneill, Phantoms, Pipeline, San Clemente, Shaved Ice, Sunset Beach, surfer, surfer boi, surfer boy, surfer dude, tanned, team rider, Toehead, tow at, tow in, Towhead, Trestles, trunks, Vans, Velzyland, wave warriors, wetsuit Posted in Astrodeck Blog / News | Comments Off
Friday, September 10th, 2010
Hi, this is Herbie Fletcher, inventor of the EVA Tail Pad, Kick Tail, Arch Bar, and Multi-Gridlock tread design that I named Astrodeck in the late ’70s. I created and promoted my products in magazines and surf movies, including the Wave Warriors series presented by the Astroboys, which, at the time, was the film division of my parent company Astrodeck. The origins, history, vision, and inventions coming from myself and Astrodeck has been a 30+ year experience.
I’ve had the good fortune to work with the greatest surfers from all over the globe in perfecting the Astrodeck tail pads, and I’m stoked to be known and respected as the Godfather of Traction.
To know that some impostor has stolen - not only my brand name - but my history and all the artwork from my ads to promote his inferior line of traction, is not only insulting, but I can’t imagine that the international surf community and all the great Brazilian surfers would condone such a blatant case of misrepresentation and fraud.
We’ve had the heaviest team photo shoot in the history of surfing; right on the beach in front of the Pipeline House that I owned with Gerry Lopez. This young kook stealing my name would not have been allowed on the beach (had he been born), neither would have been his predecessor; the guy who originally stole my Astrodeck name.
Thanks to all of you who know and continue to support the real Astrodeck - the originator, not the imitator!
Herbie Fletcher
San Clemente, CA
Click on the photos to see enlarged images.
 Yeah, you tell us if they didn't steal from Astrodeck...down to the Potter point and snarl.
 Herbie Fletcher created the Astroboys Wave Warriors Series. And what does the Brazilian imposter create? Nothing. He doesn't create. He steals.
 Herbie actually surfs. This just looks like the guy has his foot pushed down on a board in a swimming pool.
 Damn, even our old Astro Wax wasn't spared from their blatant plagiarism.
 Lack of moral fiber and credibility.
Tags: Arch bar, Astro Boys, Astroboys, Astrodeck, Brazil, Brazilian surfing, california, Capistrano Beach, Christian Fletcher, Dana Point, Derek Ho, EVA tail pad, gerry lopez, hawaii, Herbie Fletcher, martin potter, Michael Ho, multi-gridlock, Nathan Fletcher, Originator, Pipeline, San Clemente, traction pads, tread design, wave warriors Posted in Astrodeck Blog / News | Comments Off
Friday, August 27th, 2010
When the first Brazilian in the ’80s started using OUR company name, Astrodeck, Herb contacted him and tried to negotiate a deal to buy back our Astrodeck name that he had registered in Brazil. The guy was very uncooperative and did not want to sell it to us-which was very unethical-but, unfortunately, not illegal. Herb contacted a lawyer here in the states about options and he was advised that he could probably win the case but it could exhaust all company assets. Herb had a young, growing family, limited resources, and so he made the decision to move forward by creating films and products that he was proud of, hoping that he could revisit the Brazilian infringement at a later date.
Time marched on and the business had periods of expansion and contractions, with many people jumping into the traction market that Herb created through his invention of the surfboard tail pad. With many players in the market for the pad (Which, by the way, is the smallest segment of surf-related sales.) being dependent on the purchase of a new board, it was difficult to keep our small family-owned company afloat. There was much money spent with attorneys getting trademark protection in many foreign countries, but most never produced the revenue that made the expense worth while.
We had heard nothing out of Brazil for quite some time until we ran into our friend, the shaper, Pat Rawson, at the tradeshow last year and he said that he wanted us to meet a young Brazilian who had bought “Astrodeck” from the previous Brazilian who had trademarked it. Pat said that the young guy really wanted to make it right and work with us. We were thrilled! After the initial introduction, I started to correspond with him through emails as I was always the one who handled all the international business. It was almost immediately apparent that the only way to work together would be a licensing deal due to the exchange rate, import duties, etc. I called him to discuss going forward and he became extremely reluctant to put together any specifics after he said that he was making many items with the Astrodeck name on them, and I said that I felt he would rightly owe me a royalty on anything with the Astrodeck name. He then said that he would have to talk to his people at Astrodeck. That pissed me off and I tried to politely explain to him that he WAS talking to Astrodeck. That’s when he decided to hang up, and that’s the last any of us have heard from him.
That is, until he popped up on Facebook with an Astrodeck profile and account. He is now also in the process of launching a website known as Astrodeck.com.br., where he has even stolen my Astrodeck logo and insignia that was personally created by Shawn Stussy for Herbie.
My attorney said yesterday that I have a very good case. But it could cost me north of $80,000.00. And at this point, with a still-small family-owned business (practically one of the only ones still surviving in this surf industry), that kind of money could completely destroy what we’ve spent our whole lives trying to achieve.
What he’s done may be lawful…but it’s immoral, unethical, and fuckin’ stinks!!!
Best regards,
Dibi Fletcher
CEO
Tags: Adrenalinle Surf Series, Astrodeck, Bad Ass Bindings, Brazil, CEO, Christian Fletcher, dibi fletcher, Greyson Fletcher, Herbie Fletcher, Nathan Fletcher, Newport Coast Investor Kellen Lindblad, Pat Rawson, San Clemente, Shawn Stussy, Standing Island, The Originator Not The Imitator, Think Fast, wave warriors, Z-Ryder, Zryder Posted in Astrodeck Blog / News | Comments Off
Tuesday, August 10th, 2010
Here’s are a couple of little random YouTube clips that people had posted of the Coastal Carnage contest in Huntington Beach. Check out Greyson, pretty much holding up his own against guys like Omar Hasssan, Lance Mountain, and Christian Hosoi.
Greyson was representing with the Astrodeck shirt! Yeeeeeeeeeeah Greyson!
If you can’t directly click on the link, the just copy and paste.
http://www.youtube.com/watch?v=paFtdKJnS50
http://www.youtube.com/watch?v=aeOj0HrMQms
Tags: Astrodeck, Ben Schroeder, Christian Fletcher, Christian Hosoi, Coastal Carnage, Greyson Fletcher, Huntington Beach, Lance Mountain, Omar Hassan, Skate, Tosh Townend, wave warriors Posted in Astrodeck Blog / News | Comments Off
|
|