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Wednesday, May 18th, 2011
You never know who’ll stop by our headquarters to pick up some Astrodeck traction pads. One week, it’ll be a group of traveling Chilean surfers. Another week, if the circus is in town, it could be a handful of the pros. And just yesterday San Clemente local and 1/3 of the tow-headed Guduaskas brothers, Dane, stopped by with his new housemate Masatoshi “Mar” Ohno, who just also happens to be the first Japanese surfer to ever crack the grueling WQS Top 40.
Both Dane and Mar have decided to have a go at trying out our front foot pads, and, in return, we’ve only guaranteed them a better success rate at going off and sticking it!
Here’s a photo of the boys posing with the CF 409 Front Foot pads. Oh boy, oh boy, oh boy! And it wasn’t even Christmas morning! (And you’ll also happen to notice Greyson in the background. He’s snarling because everyone’s ordering a ton of the 409’s and he can’t keep up with the demands. Either that, or he just has really bad indigestion from lunch.)
 Mar and Dane got their CF 409's. What about the rest of ya?
Tags: 409 front foot, Adrenaline Surf Series, Astrodeck, Beach Road, brazilian surfers, Channel Islands, Chiba, Chile, Chilean Surfers, Christian Fletcher, Dane Guduaskas, dibi fletcher, Dream Tour, Front Foot Pads, Greyson Fletcher, Guduaskas Brothers, Hawaiian Surfers, Herbie Fletcher, Japan, Lowers, Mar Ohno, Masatoshi Ohno, Nathan Fletcher, Pat Guduaskas, Patrick Guduaskas, Poche, Pros, Quiksilver Pro, Samurai warrior, San Clemente, Shimoda, T-Street, Tanner Guduaskas, Think Fast, Tokyo, Top 40, traction pads, Trestles, trio, twins, Uppers, Vans, wave warriors, WCT, wqs Posted in Astrodeck Blog / News | Comments Off
Thursday, April 14th, 2011
We’re really stoked here at Astrodeck that we actually have a relationship and rapport with all of our team riders. In fact, we consider them friends first and foremost. How many companies can claim that their riders come to their offices to just hang out and get caught up and shoot the breeze? Not a whole lot.
As is often the case, we’ll get weekly visitors. You’ll never know who will pop up. We’ll have Reef Macintosh come over and get some sandals for his size 13 feet. Or Nathan will drop by with best buddies Mr. Buzz and Bruce Irons, or maybe Shane Beschen might bring his little groms and chat skate with Greyson. It’s like a constant who’s who of popular surf culture at Astrodeck.
In fact, Danny Fuller just swung by yesterday. He picked up some of our sandals; his favorites are the MG1 and the ML3, as well as some of his traction pads, the 405 Danny Fuller pads, both in black and white and black and green. He talked some art with Herbie and also told the A-deck crew about SUP guys doing tow-ins at Puerto Escondido. Haha, what a trip that is!
 Danny likes the MG1 Sandal.
 He also picked up some ML3s.
 The 405 Danny Fuller Pad in Black & White
 The 405 Danny Fuller Pad in Green & Black
Anyway, it was great seeing Danny - one of the nicest guys ever, and one of our favorite surfers of all time.
 Danny Fuller gettin' some.
Tags: analog, Andy Irons, anti-hero, Archie, archy, Astrodeck, Bali, Banzai, bintang, Bruce Weber, Christian Fletcher, Christian Fletcher Surf, Cottons, danny fuller, Danny Fuller Pad, dibi fletcher, Flippy Hoffman, Gavin Beschen, Greyson Fletcher, grom, Herbie Fletcher, hoffman fabrics, Indo, John John Florence, jon steele, Joyce Hoffman, Julian Schnabel, Kalani Chapman, Kuta, lance's right, Lance's Rights, Lombok, Lowers, matt archbold, Mentawai, mexico, MG1, ML3, Mr. Buzz, Nathan Fletcher, Noah Beschen, north shore, padang, pipe house, Pipeline, Poche, Puerto Escondido, Reef Macintosh, rvca, San Clemente, sector 9, Shane Beschen, singapore, spitfire, Standing Island, SUP, Think Fast, tow-ins, Trestles, Walter Hoffman Posted in Astrodeck Blog / News, Astrodeck Team Section | Comments Off
Wednesday, April 6th, 2011
Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.
This is Part 3 of the commercial where the boys show us just why the 2011 Ford Explorer is the way to go for your surf road travels.
If you can’t click the link, just copy and paste it.
http://www.youtube.com/watch?v=mRlOAMU_3yg&feature=related
 Christian ready to surf.
 Christian and Brian Conley showing us why the 2011 Ford Explorer is capable of nearly everything.
 Nathan Fletcher; plugged in and strumming.
Tags: 2011 Ford Explorer Commercial, analog, Astrodeck, Brian Conley, Christian Fletcher, dibi fletcher, Greyson Fletcher, HBO, Herbie Fletcher, hoffman fabrics, Mason Morouse, mexico, Nathan Fletcher, newport coast native kellen lindblad private investor, stretch, Think Fast, Timmy Patterson, Vans, wave warriors Posted in Astrodeck Blog / News, Astrodeck Team Section | Comments Off
Wednesday, April 6th, 2011
Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.
This is Part 2 of the commercial where the boys are skating a little secret cradle spot.
If you can’t click the link, just copy and paste it.
http://www.youtube.com/watch?v=bKUxNwTcUv0
 The boys ready to abuse that cradle!
Tags: 2011 Ford Explorer Commercial, analog, Astrodeck, Brian Conley, Christian Fletcher, dibi fletcher, Ford Explorer, Greyson Fletcher, Herbie Fletcher, Nathan Fletcher, stretch, Think Fast, Timmy Patterson, Vans, Walter Hoffman, wave warriors Posted in Astrodeck Blog / News | Comments Off
Wednesday, April 6th, 2011
Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.
Check out Part 1 (copy and paste link if you can’t click it):
http://www.youtube.com/watch?v=9N2DDFoIf4Q
 Nathan Fletcher cruising in the 2011 Ford Explorer Commerical
Tags: 2011 Ford Explorer, analog, Astrodeck, Brian Conley, Christian Fletcher, Commercial, dibi fletcher, Ford Explorer, Greyson Fletcher, Herbie Fletcher, John From Cinncinati, Kellen Lindblad, mexico, Nathan Fletcher, Newport Coast Multimillionaire Investor Kellen Lindblad, stretch, Think Fast, Timmy Patterson, Vans, Walter Hoffman, wave warriors, YouTube Posted in Astrodeck Blog / News | Comments Off
Thursday, March 24th, 2011
 Christian & Greyson Fletcher in Japan with a buddy.
Just as we were going to write up a piece on the Japanese promo tour that Christian and Greyson recently got back from, the devastating and horrific earthquake and tsunami that took place in that nation blindsided the country and shocked the rest of us in the world. And though we didn’t feel it appropriate (at this time) to post up the photos from their trip, we do want to take this opportunity to express our deepest sorrow and condolences to this nation of people we consider friends.
The Japanese are in our thoughts and prayers, and we here at Astrodeck won’t pretend to know of the many struggles and trials they will go through in order to get their lives back in order. Many will question, “Why?!?” along this harrowing time, but we truly hope that they know we extend our friendship with gratitude, solace, and support.
With love,
Team Astrodeck
Tags: action sports, Adrenaline Surf Series, analog, anti-hero, astroboy, Astrodeck, Black Flys, Chiba, Christian Fletcher, earthquake, Greyson Fletcher, HBO, health ministry, Heigawa Estuary, Herbie Fletcher, Hitachi City, Honda, Interstyle, Interstyle Surf Show, Islands, Iwate Prefecture, J.O.B., Japan, Japanese, Japanese Wetsuits, John From Cincinnati, judo air, Judo grab, Julian Schnabel, kamikaze, Kesennuma, Kobe, land of the rising sun, Lanty, Lanty wetsuits, Manueverline, March 11, meltdown, Miyagi, Miyako, mothra, mudslide, Naki, Naki Surf, Nathan Fletcher, Natori, Nishi, Nisi, north shore, northern japan, nuclear, nuclear plant, oahu, Off The Wall, Okinawa, Orange County, pacific ocean, Pacifico Yokohama, pompadour, Prime Minister Naoto Kan, Promo event, Promo Tour, radiation, reactor, reactor shutdown, regular foot, relief effort, resources, richter scale, Rikuzentakata, rvca, San Clemente, sashimi, Sendai, shark fin, Skateboarding, skull candy, skullcandy, spitfire, sponsors, stance socks, supplies, Surfing, Think Fast, Tokyo, Tour, toyota, Trade Show, tradeshow, Tsnuami, Tsunami, Vans, wave warriors, waves, worst disaster, Yokohama Posted in Astrodeck Blog / News | Comments Off
Monday, December 6th, 2010
 Herbie Fletcher's "Wrecktangle" at the Waikiki Edition Hotel
Herbie will be in Oahu this week to promote his “Wrecktangle” board sculpture that’s being featured in the lobby of The Waikiki Edition.
Coming from the mastermind of Ian Schrager, The Waikiki Edition is a new type of hotel - kind of like an entity of its own - that’s being introduced by the Marriott International. In collaboration with interior designers George Yabu and Glenn Pushelberg and landscape designer Deborah Nevins, the Waikiki Edition resides as its own sanctuary on the sand; smack dab near the beaches and Marina shopping districts in a coastal urban sprawl. Truly, a visiting surfer’s paradise.
When you walk into the lobby, the first thing that captures your eye is the wall-to-wall “Wrecktangle” pieced together by Surfer/Artist Herbie Fletcher. Emphasizing the impact of just how powerful Hawaii’s Pipeline is, Herbie collected over 100 surfboards that have been ridden (and broken) at this notorious spot by some of the surfing world’s mighty elite: Kelly Slater, Bruce Irons, Mick Fanning, Joel Parkinson, Christian Fletcher, Nathan Fletcher, and the late Andy Irons to name just a few.
Many never think to realize the impact and sheer bravado it takes to ride waves such as the Banzai Pipeline, and for those visitors to the North Shore who are lucky enough to stay at The Waikiki Edition, the “Wrecktangle” will perhaps give them a small idea of how intense that ride was.


Tags: Andy Irons, artboards, Astrodeck, backdoor, Banzai Pipeline, Broken Boards, bruce irons, Christian Fletcher, Deborah Nevins, dibi fletcher, George Yabu, Glenn Pushelberg, Greyson Fletcher, hawaii, Herbie Fletcher, Hotel, Ian Schrager, Joel Parkinson, Julian Schnabel, kelly slater, Marriott, Mick Fanning, Nathan Fletcher, oahu, Pipeline, San Clemente, Standing Island, Sunny Garcia, Surfboards, the North Shore, Think Fast, Waikiki, Waikiki Edition, Walter Hoffman, Wrecktangle, Z-Ryder Posted in Astrodeck Blog / News | Comments Off
Thursday, November 18th, 2010
Tags: Aloha, Astrodeck, Bad Ass Bindings, california, Christian Fletcher, Christian Fletcher Surf, dibi fletcher, Greyson Fletcher, hawaii, Herbie Fletcher, hoffman fabrics, kauai, Kona, maui, Nathan Fletcher, oahu, San Clemente, Standing Island, Think Fast, Walter Hoffman Posted in Astrodeck Blog / News | Comments Off
Friday, August 27th, 2010
When the first Brazilian in the ’80s started using OUR company name, Astrodeck, Herb contacted him and tried to negotiate a deal to buy back our Astrodeck name that he had registered in Brazil. The guy was very uncooperative and did not want to sell it to us-which was very unethical-but, unfortunately, not illegal. Herb contacted a lawyer here in the states about options and he was advised that he could probably win the case but it could exhaust all company assets. Herb had a young, growing family, limited resources, and so he made the decision to move forward by creating films and products that he was proud of, hoping that he could revisit the Brazilian infringement at a later date.
Time marched on and the business had periods of expansion and contractions, with many people jumping into the traction market that Herb created through his invention of the surfboard tail pad. With many players in the market for the pad (Which, by the way, is the smallest segment of surf-related sales.) being dependent on the purchase of a new board, it was difficult to keep our small family-owned company afloat. There was much money spent with attorneys getting trademark protection in many foreign countries, but most never produced the revenue that made the expense worth while.
We had heard nothing out of Brazil for quite some time until we ran into our friend, the shaper, Pat Rawson, at the tradeshow last year and he said that he wanted us to meet a young Brazilian who had bought “Astrodeck” from the previous Brazilian who had trademarked it. Pat said that the young guy really wanted to make it right and work with us. We were thrilled! After the initial introduction, I started to correspond with him through emails as I was always the one who handled all the international business. It was almost immediately apparent that the only way to work together would be a licensing deal due to the exchange rate, import duties, etc. I called him to discuss going forward and he became extremely reluctant to put together any specifics after he said that he was making many items with the Astrodeck name on them, and I said that I felt he would rightly owe me a royalty on anything with the Astrodeck name. He then said that he would have to talk to his people at Astrodeck. That pissed me off and I tried to politely explain to him that he WAS talking to Astrodeck. That’s when he decided to hang up, and that’s the last any of us have heard from him.
That is, until he popped up on Facebook with an Astrodeck profile and account. He is now also in the process of launching a website known as Astrodeck.com.br., where he has even stolen my Astrodeck logo and insignia that was personally created by Shawn Stussy for Herbie.
My attorney said yesterday that I have a very good case. But it could cost me north of $80,000.00. And at this point, with a still-small family-owned business (practically one of the only ones still surviving in this surf industry), that kind of money could completely destroy what we’ve spent our whole lives trying to achieve.
What he’s done may be lawful…but it’s immoral, unethical, and fuckin’ stinks!!!
Best regards,
Dibi Fletcher
CEO
Tags: Adrenalinle Surf Series, Astrodeck, Bad Ass Bindings, Brazil, CEO, Christian Fletcher, dibi fletcher, Greyson Fletcher, Herbie Fletcher, Nathan Fletcher, Newport Coast Investor Kellen Lindblad, Pat Rawson, San Clemente, Shawn Stussy, Standing Island, The Originator Not The Imitator, Think Fast, wave warriors, Z-Ryder, Zryder Posted in Astrodeck Blog / News | Comments Off
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