PRESS RELEASE

On Wednesday, June 29th, 21 new banners will be hung along the light poles of South El Camino Real. The series, titled “Surfer’s Row” is a tribute to San Clemente’s surfing heritage. The honorees will have their images and names placed on the six foot tall banners between the freeway crossing and Cristianitos. Obviously there were hundreds of worthy candidates from the city’s deep and historically-rich surf community, and not just surfers, but surf-writers, surf-artists, surf-photographers, surf-filmmakers, shapers, retailers and industry leaders.

The project is sponsored by San Clemente Chamber of Commerce and the  City of San Clemente. The names we’re selected from an on-line poll  the Chamber posted at surfersrow.com. Helping advise with the project was Jim Kempton, Steve Pezman and Ross Garrett from Surfer’s Journal, Barry Huan and Steve Wilkins from the Surfing Heritage Foundation, Fred Swegles from the Sun Post News, and Grant Ross from Surfer magazine.

OC Tavern from 5:00 - to 7:00 on the evening of the 29th, where Surfer’s Journal publisher Steve Pezmen will announce the honorees and Mayor Lori Donchak will present a plaque of the replicated banners to the San Clemente’s Surfing Heritage Foundation. The event is open to the public.

The 2011 Honorees are (Alphabetically):

• Dino & Kolohe Andino
• Matt Archbold
• Josh Baxter
• Shane & Gavin Beschen
• Corky Carroll
• Rich Chew
• Mary Lou Drummy
• Phil Edwards
• Herbie, Christian & Nathan Fletcher
• Dane, Patrick & Tanner Gudauskas
• Joyce Hoffman
• Jimmy Hogan
• Colin McPhillips
• Greg & Rusty Long
• The Paskowitz Family
• Mike Parsons

You never know who’ll stop by our headquarters to pick up some Astrodeck traction pads. One week, it’ll be a group of traveling Chilean surfers. Another week, if the circus is in town, it could be a handful of the pros. And just yesterday San Clemente local and 1/3 of the tow-headed Guduaskas brothers, Dane, stopped by with his new housemate Masatoshi “Mar” Ohno, who just also happens to be the first Japanese surfer to ever crack the grueling WQS Top 40.

Both Dane and Mar have decided to have a go at trying out our front foot pads, and, in return, we’ve only guaranteed them a better success rate at going off and sticking it!

Here’s a photo of the boys posing with the CF 409 Front Foot pads. Oh boy, oh boy, oh boy! And it wasn’t even Christmas morning! (And you’ll also happen to notice Greyson in the background. He’s snarling because everyone’s ordering a ton of the 409’s and he can’t keep up with the demands. Either that, or he just has really bad indigestion from lunch.)

Mar and Dane got their CF 409's. What about the rest of ya?