Nathan was invited to surf in this season’s Eddie Aikau Invitational. Not everyone can just register their name and expect to participate in this contest. To be included in the Eddie is like some rite of passage for big wave riders. It is no easy feat, and is actually quite a big deal. So we’re more than proud and stoked to announce Nathan’s invite, and want to congratulate him as well as the other elite invitees who have the honor to surf and compete in such a prestigious event. Go guys, go! Eddie would have wanted it that way!

Nathan Fletcher Invited to the Quiksilver Eddie

Well, by now you’ve all heard that Nathan killed it during the Billabong XXL Awards. The event took place at the Grove in Anaheim this past May 4th, and all eyes were on shy, unassuming Nathan.

Nathan was nominated for three categories: “Ride of the Year”,  ”Men’s Performance” and “Monster Tube Champion”, and true to Nathan’s fashion, when Dave Grohl and his fellow bandmates (of Chevy Metal fame) announced the “Monster Tube Champion” as none other than Nathan Fletcher, homeboy was nowhere to be found.

Heads were turning, eyes straining, the attending spectators both hooting and whispering in hushed tones; everyone wondering where the (unofficial) Surfer of the Year was. For a second there, we at Astrodeck even thought that maybe Nathan ducked out of the whole scene and just decided to go back home to hang with his dogs Mr. Buzz and Boopers. Sometimes it seems like surfing death-defying beastly waves comes easier for Nate rather than being publically acknowledged by his friends, peers and fans.

As Chevy Metal heckled Nathan for missing out on receiving the award - funny and awkward - and Herbie got up on stage as a last-ditch effort to buy some time (”Where are you, Nathan?”), the audience erupted into cheers as Nathan finally made his way through the congratulatory crowd and all their pats on the back.

Up on deck, in front of the masses, as he hugged his proud pops, Nathan was at a loss for words, but still in his typical humble mode as he rattled off his genuine gratefulness to those who mattered.

And thus kicked-off the Billabong XXL Awards…

A big round of applause to everyone who was nominated and to everyone who won. And, of course, we’re especially proud of Nathan. Way to go, Nate!!!

SONY XPERIA “RIDE OF THE YEAR”

WINNER: NATHAN FLETCHER/$50,000 (San Juan Capistrano, CA, USA) at Teahupoo, Tahiti on August 27, 2011. Video by Simon Saffigna/$5,000)

SECOND PLACE: RYAN HIPWOOD/$5,000 (Gold Coast, Australia) at Cloudbreak, Fiji on July 12, 2011.

THIRD PLACE: GREG LONG/$1,500 (San Clemente, CA, USA) at Puerto Escondido, Mexico on May 19, 2011.

FOURTH PLACE: JEFF ROWLEY/$1,500 (Torquay, Victoria, Australia) at Jaws, Maui, Hawaii on January 30, 2012.

FIFTH PLACE: GARRETT MCNAMARA/$1,500 (Haleiwa, Hawaii, USA) at Praia do Norte, Nazaré, Portugal on November 1, 2011.

Billabong XXL 2012: The start of the night.

Sunny Garcia

Makua Rothman and Mickey Nielsen

Nathan on the big screen.

Chevy Metal (or Foo Fighters. Kinda.)

Greg "Da Bull" Noll and a couple of Playboy Playmates.

The always charming Greg Long.

Not sure who the lady is. But that's Tony Hawk... as if you didn't know.

Bruce Irons, Keala Kennelly, and Christian Fletcher

And the winner is...

All these guys had a spectacular year!

Father and son: A proud moment.

Nathan among the elite - men who ride mountains. Check out the invite-only list and Nathan’s profile for this year’s Quiksilver Eddie contest. (Speaking of Nathan’s profile, what’s up Quiksilver peeps? Nathan was born in June, not October. Don’t mess with the Gemini!)

If you can’t click the link, copy and paste.

http://quiksilverlive.com/eddieaikau/2012/profiles,224,Invitees.en.html

The Quiksilver in Memory of Eddie Aikau: Nathan Fletcher on the invite list.

Moskova recently picked-up Greyson to ride for their team, and they’re already doing a good job promoting him in their new ads.

So not only is he covered (literally) in Moskova Boxers, but he also rides for Stance Socks… Damn, Greyson, we guess you don’t need to run over to WalMart anymore to load up on those undergarments.

Click or cut/paste the link and check Greyson out on the Moskova website:

http://us.moskova.com/family/greyson-fletcher

Herbie Fletcher's "Wrecktangle" at the Waikiki Edition Hotel

Herbie will be in Oahu this week to promote his “Wrecktangle” board sculpture that’s being featured in the lobby of The Waikiki Edition.

Coming from the mastermind of Ian Schrager, The Waikiki Edition is a new type of hotel - kind of like an entity of its own - that’s being introduced by the Marriott International. In collaboration with interior designers George Yabu and Glenn Pushelberg and landscape designer Deborah Nevins, the Waikiki Edition resides as its own sanctuary on the sand; smack dab near the beaches and Marina shopping districts in a coastal urban sprawl. Truly, a visiting surfer’s paradise.

When you walk into the lobby, the first thing that captures your eye is the wall-to-wall “Wrecktangle” pieced together by Surfer/Artist Herbie Fletcher. Emphasizing the impact of just how powerful Hawaii’s Pipeline is, Herbie collected over 100 surfboards that have been ridden (and broken) at this notorious spot by some of the surfing world’s mighty elite: Kelly Slater, Bruce Irons, Mick Fanning, Joel Parkinson, Christian Fletcher, Nathan Fletcher, and the late Andy Irons to name just a few.

Many never think to realize the impact and sheer bravado it takes to ride waves such as the Banzai Pipeline, and for those visitors to the North Shore who are lucky enough to stay at The Waikiki Edition, the “Wrecktangle” will perhaps give them a small idea of how intense that ride was.