Astrodeck Blog


Danny Fuller Checks In At Astrodeck

Thursday, April 14th, 2011

We’re really stoked here at Astrodeck that we actually have a relationship and rapport with all of our team riders. In fact, we consider them friends first and foremost. How many companies can claim that their riders come to their offices to just hang out and get caught up and shoot the breeze? Not a whole lot.

As is often the case, we’ll get weekly visitors. You’ll never know who will pop up. We’ll have Reef Macintosh come over and get some sandals for his size 13 feet. Or Nathan will drop by with best buddies Mr. Buzz and Bruce Irons, or maybe Shane Beschen might bring his little groms and chat skate with Greyson. It’s like a constant who’s who of popular surf culture at Astrodeck.

In fact, Danny Fuller just swung by yesterday. He picked up some of our sandals; his favorites are the MG1 and the ML3, as well as some of his traction pads, the 405 Danny Fuller pads, both in black and white and black and green. He talked some art with Herbie and also told the A-deck crew about SUP guys doing tow-ins at Puerto Escondido. Haha, what a trip that is!

Danny likes the MG1 Sandal.

Danny likes the MG1 Sandal.

He also picked up some ML3's.

He also picked up some ML3s.

The 405 Danny Fuller Pad in Black & White

The 405 Danny Fuller Pad in Black & White

The 405 Danny Fuller Pad in Green & Black

The 405 Danny Fuller Pad in Green & Black

Anyway, it was great seeing Danny - one of the nicest guys ever, and one of our favorite surfers of all time.

Danny Fuller gettin' some!

Danny Fuller gettin' some.

Christian And Nathan Fletcher In 2011 Ford Explorer Commerical: Part 3

Wednesday, April 6th, 2011

Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.

This is Part 3 of the commercial where the boys show us just why the 2011 Ford Explorer is the way to go for your surf road travels.

If you can’t click the link, just copy and paste it.

http://www.youtube.com/watch?v=mRlOAMU_3yg&feature=related

Christian ready to surf.

Christian ready to surf.

Christian and Brian Conley showing us why the 2011 Ford Explorer is capable of nearly everything.

Christian and Brian Conley showing us why the 2011 Ford Explorer is capable of nearly everything.

Nathan Fletcher; plugged in and strumming.

Nathan Fletcher; plugged in and strumming.

Christian And Nathan Fletcher In 2011 Ford Explorer Commerical: Part 2

Wednesday, April 6th, 2011

Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.

This is Part 2 of the commercial where the boys are skating a little secret cradle spot.

If you can’t click the link, just copy and paste it.

http://www.youtube.com/watch?v=bKUxNwTcUv0

The boys ready to abuse that cradle!

The boys ready to abuse that cradle!

Christian And Nathan Fletcher In 2011 Ford Explorer Commerical: Part 1

Wednesday, April 6th, 2011

Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.

Check out Part 1 (copy and paste link if you can’t click it):

http://www.youtube.com/watch?v=9N2DDFoIf4Q

Christian and Nathan Fletcher in 2011 Ford Explorer Commerical

Nathan Fletcher cruising in the 2011 Ford Explorer Commerical

To Our Friends In Japan

Thursday, March 24th, 2011
Christian & Greyson Fletcher in Japan with a buddy.

Christian & Greyson Fletcher in Japan with a buddy.

Just as we were going to write up a piece on the Japanese promo tour that Christian and Greyson recently got back from, the devastating and horrific earthquake and tsunami that took place in that nation blindsided the country and shocked the rest of us in the world. And though we didn’t feel it appropriate (at this time) to post up the photos from their trip, we do want to take this opportunity to express our deepest sorrow and condolences to this nation of people we consider friends.

The Japanese are in our thoughts and prayers, and we here at Astrodeck won’t pretend to know of the many struggles and trials they will go through in order to get their lives back in order. Many will question, “Why?!?” along this harrowing time, but we truly hope that they know we extend our friendship with gratitude, solace, and support.

With love,

Team Astrodeck

Team Astrodeck Dossier: John John Florence

Thursday, January 27th, 2011
John John Florence: In the air and on the land. (All photos by Herbie Fletcher)

John John Florence: In the air and on the land. (All photos by Herbie Fletcher)

Date of Birth: 10/18/92

Hometown: Sunset Beach/Hawaii

Current City: Sunset Beach/Hawaii

Favorite Pop Tart: Strawberry with frosting.

Guilty Pleasure: NA

I use Astrodeck traction pads because: I cant surf without it.

Crank it up (favorite tunes): Black Sabbath

I wouldn’t be caught dead: Rollerblading

I’ve yet to master: Fishing

The first time I stood up on a wave: Rockies

Grub (favorite food): Pasta

10 years ago I was: A grommet.

10 years from now I want to: Still be surfing.

I can’t live without: The ocean.

Ideal conditions: NW swell at Pipe with SE winds or NW swell at V-land with light W winds.

Beliefs: Eat alot of food and everything will be good, ahahahaha.

Strangest thing in my life: Wahiwa at night time.

What I would change about this world: Some of the people.

Are you easily impressed: Yes

Parting words: K, talk to you later.

Featured Team Rider: John John Florence

Wednesday, January 12th, 2011
The artist as a grom; John John Florence checking out the surf at Backdoor.

(Photo: The artist as a grom; John John Florence checking out the surf at Backdoor.)

To say that Astrodeck has had an association with John John since he was a wee bitty grom would be a gross understatement.

Not only as a surfer, but also as a friend; there’s always been a tight bond between the Fletchers and the Florences.

Herbie in the Land of the Towheaded Munchkins. (L to R: Ford Archbold, John John Florence, Herbie Fletcher, Greyson Fletcher, Ivan Florence, Nathan Florence).

(Photo: Herbie in the Land of the Towheaded Munchkins. L to R: Ford Archbold, John John Florence, Herbie Fletcher, Greyson Fletcher, Ivan Florence, Nathan Florence.)

John John, Greyson, Ford, Ivan and Nathan enjoying some shaved ice.

(Photo: John John, Greyson, Ford, Ivan and Nathan enjoying some shaved ice.)

Ivan, Nathan, Greyson and John John on one of Herbie's boards.

(Photo: Ivan, Nathan, Greyson and John John on one of Herbie's boards.)

John John was always that little blond kid who stuck out; running around on the North Shore, taking off on waves double his age, triple his size. Herbie saw the potential in John John early on, and was actually the first person to tow the little guy in at Phantoms. Aside from when his own kids (Christian and Nathan) were little, John John has been the youngest person Herb’s ever towed-in.

John John at nine-years-old, after a tow-in session at Phantoms.

(Photo: John John at nine-years-old, ready for his tow-in session at Phantoms.)

John John was ready to go when everyone else was just sitting around, wondering what to do. Photo by Herbie Fletcher/2003

(Photo: John John was ready to go when everyone else was just sitting around, wondering what to do. Photo by Herbie Fletcher/2003.)

1:11. John John has always been one of Herbie's favorite surfers to shoot and surf with on his follow cam. Here, Herbie is surfing behind John John. Check out the trail from where he's taken off.

(Photo: 1:11. John John has always been one of Herbie's favorite surfers to shoot and surf with on his follow cam. Here, Herbie is surfing behind John John to capture his every move on the wave. Check out where he's taken off, look at that trail of spray!)

2:11 of the sequence at Trestles.

(Photo: 2:11 of the sequence at Trestles.)

3:11

(Photo: 3:11)

4:11

(Photo: 4:11. What was your kid doing at this age?)

5:11

(Photo: 5:11)

6:11

(Photo: 6:11)

7:11

(Photo: 7:11)

8:11. And he recovers.

(Photo: 8:11. And he recovers.)

And today? Well, he’s definitely coming into his own. And he hasn’t even tapped into full-grown manhood yet. John John recently won the Da Hui Backdoor Shoot-Out, taking down a lot of heavy contenders. Pretty sick, huh? He’s also constantly traveling; launching over lips or getting shacked on far-away waves you can only dream about. Add periodic snowboarding trips and some skateboarding routines into the mix, and you’ve got a pretty hectic but insanely fun, earned life right there.

John John recently went on a trip to the Mentawai Islands with Herbie and Nathan Fletcher, Bruce Irons, Danny Fuller, Matt Archbold, and photographer Art Brewer. John John even scored a cover shot for one of the mags!

(Photo: John John recently went on a trip to the Mentawai Islands with Herbie and Nathan Fletcher, Bruce Irons, Danny Fuller, Matt Archbold, and photographer Art Brewer. John John even scored a cover shot for one of the mags during this trip!)

Yup. Whether it was his past, his present, or what’s in store for him for the future, from our viewpoint, things look pretty solid for John John. And we’re stoked that Astrodeck and the Fletcher’s have been there from the early stages to see it all enfold…and we can’t wait to see what the future unveils.

The grom as a man today.

(Photo: The grom as a man today. By the way, nice traction pad you've got there, John.)

Astrodeck Holiday Sale

Tuesday, December 7th, 2010

It doesn’t matter if you celebrate Christmas, Hanukkah, Kwanzaa, or Festivus.

What matters is that you do all your holiday shopping needs at

www.astrodeck.com for the best traction pads and sandals. So what are you

waiting for… especially when we’re offering this great Holiday Sale?!? Get on it!

(And, while you’re at it, don’t forget to check out www.christianfletchersurf.com

for those sick CF thermals and t-shirts!)

Herbie Fletcher’s “Wrecktangle”

Monday, December 6th, 2010
Herbie Fletcher's "Wrecktangle" at The Waikiki Edition Hotel

Herbie Fletcher's "Wrecktangle" at the Waikiki Edition Hotel

Herbie will be in Oahu this week to promote his “Wrecktangle” board sculpture that’s being featured in the lobby of The Waikiki Edition.

Coming from the mastermind of Ian Schrager, The Waikiki Edition is a new type of hotel - kind of like an entity of its own - that’s being introduced by the Marriott International. In collaboration with interior designers George Yabu and Glenn Pushelberg and landscape designer Deborah Nevins, the Waikiki Edition resides as its own sanctuary on the sand; smack dab near the beaches and Marina shopping districts in a coastal urban sprawl. Truly, a visiting surfer’s paradise.

When you walk into the lobby, the first thing that captures your eye is the wall-to-wall “Wrecktangle” pieced together by Surfer/Artist Herbie Fletcher. Emphasizing the impact of just how powerful Hawaii’s Pipeline is, Herbie collected over 100 surfboards that have been ridden (and broken) at this notorious spot by some of the surfing world’s mighty elite: Kelly Slater, Bruce Irons, Mick Fanning, Joel Parkinson, Christian Fletcher, Nathan Fletcher, and the late Andy Irons to name just a few.

Many never think to realize the impact and sheer bravado it takes to ride waves such as the Banzai Pipeline, and for those visitors to the North Shore who are lucky enough to stay at The Waikiki Edition, the “Wrecktangle” will perhaps give them a small idea of how intense that ride was.

Astrodeck By Herbie Fletcher: The Originator Not The Imitator

Friday, August 27th, 2010
When the first Brazilian in the ’80s started using OUR company name, Astrodeck, Herb contacted him and tried to negotiate a deal to buy back our Astrodeck name that he had registered in Brazil. The guy was very uncooperative and did not want to sell it to us-which was very unethical-but, unfortunately, not illegal. Herb contacted a lawyer here in the states about options and he was advised that he could probably win the case but it could exhaust all company assets. Herb had a young, growing family, limited resources, and so he made the decision to move forward by creating films and products that he was proud of, hoping that he could revisit the Brazilian infringement at a later date.
Time marched on and the business had periods of expansion and contractions, with many people jumping into the traction market that Herb created through his invention of the surfboard tail pad. With many players in the market for the pad (Which, by the way, is the smallest segment of surf-related sales.) being dependent on the purchase of a new board, it was difficult to keep our small family-owned company afloat. There was much money spent with attorneys getting trademark protection in many foreign countries, but most never produced the revenue that made the expense worth while.
We had heard nothing out of Brazil for quite some time until we ran into our friend, the shaper, Pat Rawson, at the tradeshow last year and he said that he wanted us to meet a young Brazilian who had bought “Astrodeck” from the previous Brazilian who had trademarked it. Pat said that the young guy really wanted to make it right and work with us. We were thrilled! After the initial introduction, I started to correspond with him through emails as I was always the one who handled all the international business. It was almost immediately apparent that the only way to work together would be a licensing deal due to the exchange rate, import duties, etc. I called him to discuss going forward and he became extremely reluctant to put together any specifics after he said that he was making many items with the Astrodeck name on them, and I said that I felt he would rightly owe me a royalty on anything with the Astrodeck name. He then said that he would have to talk to his people at Astrodeck. That pissed me off and I tried to politely explain to him that he WAS talking to Astrodeck. That’s when he decided to hang up, and that’s the last any of us have heard from him.
That is, until he popped up on Facebook with an Astrodeck profile and account. He is now also in the process of launching a website known as Astrodeck.com.br., where he has even stolen my Astrodeck logo and insignia that was personally created by Shawn Stussy for Herbie.
My attorney said yesterday that I have a very good case. But it could cost me north of $80,000.00. And at this point, with a still-small family-owned business (practically one of the only ones still surviving in this surf industry), that kind of money could completely destroy what we’ve spent our whole lives trying to achieve.
What he’s done may be lawful…but it’s immoral, unethical, and fuckin’ stinks!!!
Best regards,
Dibi Fletcher
CEO
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