Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.

This is Part 3 of the commercial where the boys show us just why the 2011 Ford Explorer is the way to go for your surf road travels.

If you can’t click the link, just copy and paste it.

http://www.youtube.com/watch?v=mRlOAMU_3yg&feature=related

Christian ready to surf.

Christian and Brian Conley showing us why the 2011 Ford Explorer is capable of nearly everything.

Nathan Fletcher; plugged in and strumming.

Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.

This is Part 2 of the commercial where the boys are skating a little secret cradle spot.

If you can’t click the link, just copy and paste it.

http://www.youtube.com/watch?v=bKUxNwTcUv0

The boys ready to abuse that cradle!

Christian and Nathan went down to Mexico with fellow surfer Brian Conley to film a commercial for the new 2011 Ford Explorer.

Check out Part 1 (copy and paste link if you can’t click it):

http://www.youtube.com/watch?v=9N2DDFoIf4Q

Nathan Fletcher cruising in the 2011 Ford Explorer Commerical

John John Florence: In the air and on the land. (All photos by Herbie Fletcher)

Date of Birth: 10/18/92

Hometown: Sunset Beach/Hawaii

Current City: Sunset Beach/Hawaii

Favorite Pop Tart: Strawberry with frosting.

Guilty Pleasure: NA

I use Astrodeck traction pads because: I cant surf without it.

Crank it up (favorite tunes): Black Sabbath

I wouldn’t be caught dead: Rollerblading

I’ve yet to master: Fishing

The first time I stood up on a wave: Rockies

Grub (favorite food): Pasta

10 years ago I was: A grommet.

10 years from now I want to: Still be surfing.

I can’t live without: The ocean.

Ideal conditions: NW swell at Pipe with SE winds or NW swell at V-land with light W winds.

Beliefs: Eat alot of food and everything will be good, ahahahaha.

Strangest thing in my life: Wahiwa at night time.

What I would change about this world: Some of the people.

Are you easily impressed: Yes

Parting words: K, talk to you later.

(Photo: The artist as a grom; John John Florence checking out the surf at Backdoor.)

To say that Astrodeck has had an association with John John since he was a wee bitty grom would be a gross understatement.

Not only as a surfer, but also as a friend; there’s always been a tight bond between the Fletchers and the Florences.

(Photo: Herbie in the Land of the Towheaded Munchkins. L to R: Ford Archbold, John John Florence, Herbie Fletcher, Greyson Fletcher, Ivan Florence, Nathan Florence.)

(Photo: John John, Greyson, Ford, Ivan and Nathan enjoying some shaved ice.)

(Photo: Ivan, Nathan, Greyson and John John on one of Herbie's boards.)

John John was always that little blond kid who stuck out; running around on the North Shore, taking off on waves double his age, triple his size. Herbie saw the potential in John John early on, and was actually the first person to tow the little guy in at Phantoms. Aside from when his own kids (Christian and Nathan) were little, John John has been the youngest person Herb’s ever towed-in.

(Photo: John John at nine-years-old, ready for his tow-in session at Phantoms.)

(Photo: John John was ready to go when everyone else was just sitting around, wondering what to do. Photo by Herbie Fletcher/2003.)

(Photo: 1:11. John John has always been one of Herbie's favorite surfers to shoot and surf with on his follow cam. Here, Herbie is surfing behind John John to capture his every move on the wave. Check out where he's taken off, look at that trail of spray!)

(Photo: 2:11 of the sequence at Trestles.)

(Photo: 3:11)

(Photo: 4:11. What was your kid doing at this age?)

(Photo: 5:11)

(Photo: 6:11)

(Photo: 7:11)

(Photo: 8:11. And he recovers.)

And today? Well, he’s definitely coming into his own. And he hasn’t even tapped into full-grown manhood yet. John John recently won the Da Hui Backdoor Shoot-Out, taking down a lot of heavy contenders. Pretty sick, huh? He’s also constantly traveling; launching over lips or getting shacked on far-away waves you can only dream about. Add periodic snowboarding trips and some skateboarding routines into the mix, and you’ve got a pretty hectic but insanely fun, earned life right there.

(Photo: John John recently went on a trip to the Mentawai Islands with Herbie and Nathan Fletcher, Bruce Irons, Danny Fuller, Matt Archbold, and photographer Art Brewer. John John even scored a cover shot for one of the mags during this trip!)

Yup. Whether it was his past, his present, or what’s in store for him for the future, from our viewpoint, things look pretty solid for John John. And we’re stoked that Astrodeck and the Fletcher’s have been there from the early stages to see it all enfold…and we can’t wait to see what the future unveils.

(Photo: The grom as a man today. By the way, nice traction pad you've got there, John.)

It doesn’t matter if you celebrate Christmas, Hanukkah, Kwanzaa, or Festivus.

What matters is that you do all your holiday shopping needs at

www.astrodeck.com for the best traction pads and sandals. So what are you

waiting for… especially when we’re offering this great Holiday Sale?!? Get on it!

(And, while you’re at it, don’t forget to check out www.christianfletchersurf.com

for those sick CF thermals and t-shirts!)

Herbie Fletcher's "Wrecktangle" at the Waikiki Edition Hotel

Herbie will be in Oahu this week to promote his “Wrecktangle” board sculpture that’s being featured in the lobby of The Waikiki Edition.

Coming from the mastermind of Ian Schrager, The Waikiki Edition is a new type of hotel - kind of like an entity of its own - that’s being introduced by the Marriott International. In collaboration with interior designers George Yabu and Glenn Pushelberg and landscape designer Deborah Nevins, the Waikiki Edition resides as its own sanctuary on the sand; smack dab near the beaches and Marina shopping districts in a coastal urban sprawl. Truly, a visiting surfer’s paradise.

When you walk into the lobby, the first thing that captures your eye is the wall-to-wall “Wrecktangle” pieced together by Surfer/Artist Herbie Fletcher. Emphasizing the impact of just how powerful Hawaii’s Pipeline is, Herbie collected over 100 surfboards that have been ridden (and broken) at this notorious spot by some of the surfing world’s mighty elite: Kelly Slater, Bruce Irons, Mick Fanning, Joel Parkinson, Christian Fletcher, Nathan Fletcher, and the late Andy Irons to name just a few.

Many never think to realize the impact and sheer bravado it takes to ride waves such as the Banzai Pipeline, and for those visitors to the North Shore who are lucky enough to stay at The Waikiki Edition, the “Wrecktangle” will perhaps give them a small idea of how intense that ride was.

Herbie, Dibi, and Nathan currently have some of their artistic creations displayed in the “Swell” exhibition in various galleries throughout New York. Check out a little review that the New York Times recently did about the showing. Pretty cool.

Copy and paste this link if you’re unable to clickity-click it:

http://www.nytimes.com/2010/07/23/arts/design/23surfing.html?_r=2&scp=3&sq=swell&st=cse

Photos from the USMC Fox Company Graduation where Dibi Fletcher was a guest of honor and presented a plaque for the recognition of all her contributions and support through her non-profit organization Z-Ryder. She does what she can for these guys because they do everything for us. Hope you all had an epic 4th of July!

Dibi Fletcher & Z-Ryder recognized for their contributions to the USMC.

USMC Fox Company Graduation