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Wednesday, May 16th, 2012
We’d like to give a huge shout-out of congratulations to one of our own, John John Florence.
If you haven’t heard by now, John John just snagged his first WCT contest win at the Billabong Rio Pro in Rio De Janeiro, Brazil with an impressive 16.37 tally over Joel Parkinson’s score of 11.44. To get to the victor’s podium, John John also went through a series of heats against Josh Kerr (in the semi-finals) and another one of Astrodeck’s favorites, Julian Wilson (in the quarter-finals).
This puts John John as #6 in the current ASP rankings while Parko is on top as Numero Uno.
The guys will be heading to Fiji next. And we can’t wait to see some more of the John John Florence Show. World Title this year? There’s a good chance. Future World Champ? That’s a definite.
Here are some frame grabs from the Billabong Rio Pro. Congrats again, John John!
    
Tags: Alex Florence, ASP, Astrodeck, Barra Da Tijuca, Billabong Rio Pro, Brazil, Event 3, Ivan Florence, Joel Parkinson, John John Florence, Josh Kerr, Julian Wilson, Mom John, Nathan Florence, Rio De Janeiro, wave warriors, WCT Posted in Astrodeck Blog / News | Comments Off
Tuesday, September 6th, 2011

Moskova recently picked-up Greyson to ride for their team, and they’re already doing a good job promoting him in their new ads.
So not only is he covered (literally) in Moskova Boxers, but he also rides for Stance Socks… Damn, Greyson, we guess you don’t need to run over to WalMart anymore to load up on those undergarments.
Click or cut/paste the link and check Greyson out on the Moskova website:
http://us.moskova.com/family/greyson-fletcher
Tags: Antihero, Astro Boy, Astrodeck, August Lindblad, blonde, Brazil, Christian Fletcher, David Milch, dibi fletcher, Dirt Nasty, Grayson Fletcher, Greyson Fletcher, grom, grommet, HBO, Herbie Fletcher, Investor Kellen Lindblad, Jeremy Flores, Jiu-Jitsu, John From Cincinnati, Miky Picon, MMA, Moskova, Nathan Fletcher, Patrick Beven, Quiksilver, San Clemente, Simon Rex, spitfire, stance socks, Sunny Garcia, Underwear, Vans, wave warriors Posted in Astrodeck Blog / News | Comments Off
Friday, September 10th, 2010
Hi, this is Herbie Fletcher, inventor of the EVA Tail Pad, Kick Tail, Arch Bar, and Multi-Gridlock tread design that I named Astrodeck in the late ’70s. I created and promoted my products in magazines and surf movies, including the Wave Warriors series presented by the Astroboys, which, at the time, was the film division of my parent company Astrodeck. The origins, history, vision, and inventions coming from myself and Astrodeck has been a 30+ year experience.
I’ve had the good fortune to work with the greatest surfers from all over the globe in perfecting the Astrodeck tail pads, and I’m stoked to be known and respected as the Godfather of Traction.
To know that some impostor has stolen - not only my brand name - but my history and all the artwork from my ads to promote his inferior line of traction, is not only insulting, but I can’t imagine that the international surf community and all the great Brazilian surfers would condone such a blatant case of misrepresentation and fraud.
We’ve had the heaviest team photo shoot in the history of surfing; right on the beach in front of the Pipeline House that I owned with Gerry Lopez. This young kook stealing my name would not have been allowed on the beach (had he been born), neither would have been his predecessor; the guy who originally stole my Astrodeck name.
Thanks to all of you who know and continue to support the real Astrodeck - the originator, not the imitator!
Herbie Fletcher
San Clemente, CA
Click on the photos to see enlarged images.
 Yeah, you tell us if they didn't steal from Astrodeck...down to the Potter point and snarl.
 Herbie Fletcher created the Astroboys Wave Warriors Series. And what does the Brazilian imposter create? Nothing. He doesn't create. He steals.
 Herbie actually surfs. This just looks like the guy has his foot pushed down on a board in a swimming pool.
 Damn, even our old Astro Wax wasn't spared from their blatant plagiarism.
 Lack of moral fiber and credibility.
Tags: Arch bar, Astro Boys, Astroboys, Astrodeck, Brazil, Brazilian surfing, california, Capistrano Beach, Christian Fletcher, Dana Point, Derek Ho, EVA tail pad, gerry lopez, hawaii, Herbie Fletcher, martin potter, Michael Ho, multi-gridlock, Nathan Fletcher, Originator, Pipeline, San Clemente, traction pads, tread design, wave warriors Posted in Astrodeck Blog / News | Comments Off
Friday, August 27th, 2010
When the first Brazilian in the ’80s started using OUR company name, Astrodeck, Herb contacted him and tried to negotiate a deal to buy back our Astrodeck name that he had registered in Brazil. The guy was very uncooperative and did not want to sell it to us-which was very unethical-but, unfortunately, not illegal. Herb contacted a lawyer here in the states about options and he was advised that he could probably win the case but it could exhaust all company assets. Herb had a young, growing family, limited resources, and so he made the decision to move forward by creating films and products that he was proud of, hoping that he could revisit the Brazilian infringement at a later date.
Time marched on and the business had periods of expansion and contractions, with many people jumping into the traction market that Herb created through his invention of the surfboard tail pad. With many players in the market for the pad (Which, by the way, is the smallest segment of surf-related sales.) being dependent on the purchase of a new board, it was difficult to keep our small family-owned company afloat. There was much money spent with attorneys getting trademark protection in many foreign countries, but most never produced the revenue that made the expense worth while.
We had heard nothing out of Brazil for quite some time until we ran into our friend, the shaper, Pat Rawson, at the tradeshow last year and he said that he wanted us to meet a young Brazilian who had bought “Astrodeck” from the previous Brazilian who had trademarked it. Pat said that the young guy really wanted to make it right and work with us. We were thrilled! After the initial introduction, I started to correspond with him through emails as I was always the one who handled all the international business. It was almost immediately apparent that the only way to work together would be a licensing deal due to the exchange rate, import duties, etc. I called him to discuss going forward and he became extremely reluctant to put together any specifics after he said that he was making many items with the Astrodeck name on them, and I said that I felt he would rightly owe me a royalty on anything with the Astrodeck name. He then said that he would have to talk to his people at Astrodeck. That pissed me off and I tried to politely explain to him that he WAS talking to Astrodeck. That’s when he decided to hang up, and that’s the last any of us have heard from him.
That is, until he popped up on Facebook with an Astrodeck profile and account. He is now also in the process of launching a website known as Astrodeck.com.br., where he has even stolen my Astrodeck logo and insignia that was personally created by Shawn Stussy for Herbie.
My attorney said yesterday that I have a very good case. But it could cost me north of $80,000.00. And at this point, with a still-small family-owned business (practically one of the only ones still surviving in this surf industry), that kind of money could completely destroy what we’ve spent our whole lives trying to achieve.
What he’s done may be lawful…but it’s immoral, unethical, and fuckin’ stinks!!!
Best regards,
Dibi Fletcher
CEO
Tags: Adrenalinle Surf Series, Astrodeck, Bad Ass Bindings, Brazil, CEO, Christian Fletcher, dibi fletcher, Greyson Fletcher, Herbie Fletcher, Nathan Fletcher, Newport Coast Investor Kellen Lindblad, Pat Rawson, San Clemente, Shawn Stussy, Standing Island, The Originator Not The Imitator, Think Fast, wave warriors, Z-Ryder, Zryder Posted in Astrodeck Blog / News | Comments Off
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