December 6th, 2010
Herbie Fletcher's "Wrecktangle" at the Waikiki Edition Hotel
Herbie will be in Oahu this week to promote his “Wrecktangle” board sculpture that’s being featured in the lobby of The Waikiki Edition.
Coming from the mastermind of Ian Schrager, The Waikiki Edition is a new type of hotel - kind of like an entity of its own - that’s being introduced by the Marriott International. In collaboration with interior designers George Yabu and Glenn Pushelberg and landscape designer Deborah Nevins, the Waikiki Edition resides as its own sanctuary on the sand; smack dab near the beaches and Marina shopping districts in a coastal urban sprawl. Truly, a visiting surfer’s paradise.
When you walk into the lobby, the first thing that captures your eye is the wall-to-wall “Wrecktangle” pieced together by Surfer/Artist Herbie Fletcher. Emphasizing the impact of just how powerful Hawaii’s Pipeline is, Herbie collected over 100 surfboards that have been ridden (and broken) at this notorious spot by some of the surfing world’s mighty elite: Kelly Slater, Bruce Irons, Mick Fanning, Joel Parkinson, Christian Fletcher, Nathan Fletcher, and the late Andy Irons to name just a few.
Many never think to realize the impact and sheer bravado it takes to ride waves such as the Banzai Pipeline, and for those visitors to the North Shore who are lucky enough to stay at The Waikiki Edition, the “Wrecktangle” will perhaps give them a small idea of how intense that ride was.
September 10th, 2010
Hi, this is Herbie Fletcher, inventor of the EVA Tail Pad, Kick Tail, Arch Bar, and Multi-Gridlock tread design that I named Astrodeck in the late ’70s. I created and promoted my products in magazines and surf movies, including the Wave Warriors series presented by the Astroboys, which, at the time, was the film division of my parent company Astrodeck. The origins, history, vision, and inventions coming from myself and Astrodeck has been a 30+ year experience.
I’ve had the good fortune to work with the greatest surfers from all over the globe in perfecting the Astrodeck tail pads, and I’m stoked to be known and respected as the Godfather of Traction.
To know that some impostor has stolen - not only my brand name - but my history and all the artwork from my ads to promote his inferior line of traction, is not only insulting, but I can’t imagine that the international surf community and all the great Brazilian surfers would condone such a blatant case of misrepresentation and fraud.
We’ve had the heaviest team photo shoot in the history of surfing; right on the beach in front of the Pipeline House that I owned with Gerry Lopez. This young kook stealing my name would not have been allowed on the beach (had he been born), neither would have been his predecessor; the guy who originally stole my Astrodeck name.
Thanks to all of you who know and continue to support the real Astrodeck - the originator, not the imitator!
San Clemente, CA
Click on the photos to see enlarged images.
Yeah, you tell us if they didn't steal from Astrodeck...down to the Potter point and snarl.
Herbie Fletcher created the Astroboys Wave Warriors Series. And what does the Brazilian imposter create? Nothing. He doesn't create. He steals.
Herbie actually surfs. This just looks like the guy has his foot pushed down on a board in a swimming pool.
Damn, even our old Astro Wax wasn't spared from their blatant plagiarism.
Lack of moral fiber and credibility.
August 27th, 2010
When the first Brazilian in the ’80s started using OUR company name, Astrodeck, Herb contacted him and tried to negotiate a deal to buy back our Astrodeck name that he had registered in Brazil. The guy was very uncooperative and did not want to sell it to us-which was very unethical-but, unfortunately, not illegal. Herb contacted a lawyer here in the states about options and he was advised that he could probably win the case but it could exhaust all company assets. Herb had a young, growing family, limited resources, and so he made the decision to move forward by creating films and products that he was proud of, hoping that he could revisit the Brazilian infringement at a later date.
Time marched on and the business had periods of expansion and contractions, with many people jumping into the traction market that Herb created through his invention of the surfboard tail pad. With many players in the market for the pad (Which, by the way, is the smallest segment of surf-related sales.) being dependent on the purchase of a new board, it was difficult to keep our small family-owned company afloat. There was much money spent with attorneys getting trademark protection in many foreign countries, but most never produced the revenue that made the expense worth while.
We had heard nothing out of Brazil for quite some time until we ran into our friend, the shaper, Pat Rawson, at the tradeshow last year and he said that he wanted us to meet a young Brazilian who had bought “Astrodeck” from the previous Brazilian who had trademarked it. Pat said that the young guy really wanted to make it right and work with us. We were thrilled! After the initial introduction, I started to correspond with him through emails as I was always the one who handled all the international business. It was almost immediately apparent that the only way to work together would be a licensing deal due to the exchange rate, import duties, etc. I called him to discuss going forward and he became extremely reluctant to put together any specifics after he said that he was making many items with the Astrodeck name on them, and I said that I felt he would rightly owe me a royalty on anything with the Astrodeck name. He then said that he would have to talk to his people at Astrodeck. That pissed me off and I tried to politely explain to him that he WAS talking to Astrodeck. That’s when he decided to hang up, and that’s the last any of us have heard from him.
That is, until he popped up on Facebook with an Astrodeck profile and account. He is now also in the process of launching a website known as Astrodeck.com.br., where he has even stolen my Astrodeck logo and insignia that was personally created by Shawn Stussy for Herbie.
My attorney said yesterday that I have a very good case. But it could cost me north of $80,000.00. And at this point, with a still-small family-owned business (practically one of the only ones still surviving in this surf industry), that kind of money could completely destroy what we’ve spent our whole lives trying to achieve.
What he’s done may be lawful…but it’s immoral, unethical, and fuckin’ stinks!!!
August 10th, 2010
Here’s are a couple of little random YouTube clips that people had posted of the Coastal Carnage contest in Huntington Beach. Check out Greyson, pretty much holding up his own against guys like Omar Hasssan, Lance Mountain, and Christian Hosoi.
Greyson was representing with the Astrodeck shirt! Yeeeeeeeeeeah Greyson!
If you can’t directly click on the link, the just copy and paste.
August 3rd, 2010
Herbie, Dibi, and Nathan currently have some of their artistic creations displayed in the “Swell” exhibition in various galleries throughout New York. Check out a little review that the New York Times recently did about the showing. Pretty cool.
Copy and paste this link if you’re unable to clickity-click it:
July 7th, 2010
Photos from the USMC Fox Company Graduation where Dibi Fletcher was a guest of honor and presented a plaque for the recognition of all her contributions and support through her non-profit organization Z-Ryder. She does what she can for these guys because they do everything for us. Hope you all had an epic 4th of July!
Dibi Fletcher & Z-Ryder recognized for their contributions to the USMC.
USMC Fox Company Graduation
June 28th, 2010
What better way to celebrate the independence of this great nation than to spend some of those hard-earned American dollars on some sweet Astrodeck sandals? You’d be unpatriotic to go around without a pair, and if that’s the case, why don’t you just shoot down an American bald eagle with a paintball rifle and then spit in Lady Liberty’s face while you’re at it?
Order a pair of sandals and you’ll be able to purchase certain selected styles for 50% off!
GOD BLESS AMERICA!
4th of July Astrodeck Sandal Sale
June 1st, 2010
Seems like we’ve been losing a lot of friends lately. Sucks. Take it easy, Dennis.
Boys Will Be Boys: Kelly Slater, Dennis Hopper, Herbie Fletcher, Julian Schnabel
May 28th, 2010
For those of you who are interested in checking out some of Dibi Fletcher’s art work, here are just a couple of pieces she’s done. She’s preparing for her next art exhibition entitled, “I See Buddhas Everywhere”.
May 25th, 2010
Check out this oldie but goodie. This is one of the first Astrodeck t-shirt designs that was ever made - way back in 1981! And can you guys guess who the image of that surfer is? That’s Marvin Foster doing his classic pig-dog stance.
Marvin Foster Pig Dog Stance